Anne Chen founded her eponymous fashion label in 2013, after graduating from the Fashion Design and Merchandising School of Beijing. This brand provides unique and fabulous garments for women who are enthusiastic about art, design, whilst having a good taste in fashion. Her preference is for a minimalist style which accentuates a woman's personality. It encourages women to pursue freedom, leisure, and enjoy life. Using natural fabrics, along with pure and simple color matching, her garments amplify a woman’s natural temperament.