Edeline Lee was born in the futuristic Chinese city of Shenzhen, to her mother who worked as a model, and her father who works as a leading tailor. After leaving college, Edeline worked for a famous Shenzhen design-team, eventually becoming head of the New Visual design-team, where she remained until 2011, before launching her own BURRYCO label. She unveiled her first womans clothing collection in 2012. Edeline became well known for her 'Fashionlife' line, initially offering seven easy pieces which could be easily mixed and matched, and integrated into a full wardrobe. Edeline has always insisted that she would only design clothes that she would wear herself, such as colourful embroidered dresses with floral patterns. Edeline is keen on expressing celebrity fashion using advanced materials and tailoring techniques to create a unique style of elegant futurism.