Ella Lau began to design clothing while she was a student at Hong Kong Polytechnic University in 2004. She received her Bachelor of Arts in Fashion Design in 2008. Ella participated in costume creation and clothing design for different local singers and celebrities. In 2010 Ella joined a fashion house and created trendy high fashion for South East Asia. The next year, she funded his own label EVEDA. EVEDA's mission is to provide fashion to young and trendy people. Her clothes are popular among fashion-forward women interested in Asian influence designs. She is renowned for utilizing minimalist designs to achieve a traditional style with modern influence.