Independent fashion label HEYDRESS was founded by friends Ou Ma and Cici, after they met studying overseas in the UK, at the University for the Creative Arts. It was not just the technical expertise they picked up during their three years of study, but their immersion in UK society which impacted them most. “We noticed that whenever it came to going out, the locals would often wear black, but we want to add a twist to that classical black look” says Cici, in charge of the business end. “Otherwise its too boring” adds Ou Ma, the creative spirit of the brand. HEYDRESS was founded in 2012, and now has members in the fashion capitals of Hong Kong, New York, and London. Its two Chief Designers are still Ou Ma and Cici, and their goal is to make transformative clothing for today’s girls. Check out our edit of dresses, which will ensure you look smart and peppy for any occasion.