Anelka has always been surrounded by fashion, eventually launching an independent label in 2014. With a design philosophy that is distinctively masculine and refined, the brand showcases well-tailored ensembles for the alpha male, or alpha female. “I really wanted to nail: What do you wear during the day and look amazing and fabulous in. It has a lot of utilitarianism to it, a very sporty and very wearable collection.” says Anelka. Believing in a design philosophy of follow your favourite, do not follow the trend, Anelka pushes boundaries with this range of unisex clothes.