Designer Annie's mother is a fashion designer. After embracing a holistic approach to contemporary styling when she was young, Annie turned her intense creativity to developing her own distinctive line of clothes. Soon after college graduation, she formed her own design style infused with an incredible chic. The result was “Michelle Blanche”, which highlights the inimitable style of Italian light luxury. The brand focus revolved around the intricate details, luxury and craftsmanship involved in creating eye-catching fashion wear.