Indra founded RAIN.CUN in 2010 with the aim to "create beautifully constructed clothes" of the highest quality. Originally a denim jeans line, the designer has won awards and A-list fans for her slouchy denim, cool slacks and understated blouses, transforming the brand into a denim fashion leader. Indra aims to create a light cowboy look by paying attention to tailoring details and textures, whilst keeping garments comfortable to wear. The ethos is about letting every woman permeate her individual temperament, not showing off, following a more natural way of life. Each expression advocates women to pursue their dreams and build faith in a better life, with RAIN.CUN’s “chilled” brand culture.