When it comes to fashion, ROOM 404 is a stitch ahead of time. Founded by Guangzhou native Roan in 2008, the brand represents the true free spirit of an artist. During his studies at the University of the Arts London in 2006, Roan developed a strong love of colour, making ‘colliding colours’ a signature look of ‘Roan Style’. Roan is a fan of sports, and believes that active women look radiant and glamorous, which is why he wants to bring some ‘colour’ into his designs. Roan is inspired by the playfulness and coquettishness of groups of young ladies, which he says “are the bright spots in peoples lives, the perfect embodiment of ‘Roan Style’”. Look out for his colour block maxi dresses and low skirts.